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Written by Wang Zen
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Sunday, 24 July 2011 |
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LawyerUpwards.com is a website that is a resource for the regular Joe or Josette to find a lawyer specializing in whatever Joe or Josette needs one for. The website has over 150,000 lawyers and law firms listed with the name of the firm, address and phone number. Other than that, it does have a few articles - a summary of the day's popular legal news (think Casey ANthony, Lance Armstrong and other "celebrity" cases. As far as a directory, it's fine. It has the basic contact infomation and an interactive map. What it doesn't have are ratings and reviews. But how useful are open-ended ratings and reviews. The criticism from business owners targeted byan errant bad review is that there are no controls for identifying the source of the rating or review. Website owners, on the other hand, do not want to feel compelled to reveal the identities of their reviewers as their reviews contribute to how highloy a site ranks. Also, if reviewers felt "outed" or in any way compromised by their review this would send a chill to the review community. Open-ended anonymous reviews are considered protected speech. There was a case against the website avvo.com for a posting of a negative review. Avvo eventually won the case, which also brought the site a lot of publicity and led to their continued success. There is also this answer on their website regarding negative reviews saying "statements of opinion are constitutionally protected speech". Adding reviews would be my suggestion to the folks at LawyerUpwards.com . They could add necessary User Generated Content (UGC) that would contribute to their rankings in the Search Engine Results Pages (SERPs). Good luck to the folks at LawyerUpwards. It's still a very young site - we'll keep an eye on this site and see how it develops.
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